EXECUTIVE CREATIVE DIRECTOR
MULTIMEDIA DIRECTOR

DIGITAL ACTIVATION & INNOVATIVE TECHNOLOGY
Storytelling - Filmmaker - XR Extended Reality - Unreal / UNITY Game engine - New business pitch & proactive

★★★   AI doesn't change what makes a good ad. It changes the tools.  ★★★

Executive Creative Director specialized in visual storytelling, generative AI and immersive technologies: XR, Unreal Engine, Unity. I design and lead digital campaigns and brand films for international groups: Chanel, Tiffany, Netflix, Lacoste.

Every project combines creativity, technological innovation and artificial intelligence in service of brand performance.



SELECTED WORK


Below you will find a selection of my projects, representative of the areas of expertise in which I work. Internationally recognized brands and agencies have entrusted me with the creative direction of their projects. Every brief is treated with the same level of rigor, whatever its scale.

Digital activations, films, social media, print design: a wide creative playground, in service of the performance and impact of every brand.




CREATIVE PROCESS


This site presents a selection of my projects, there are many more to discover. Each one illustrates a different creative approach, with its own challenges and its own solutions. Feel free to contact me to discuss further: every project answers specific brand objectives.