LACOSTE

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LACOSTE

ALL LACOSTE IN A SNOWBALL

Lacoste creates its mind-blowing virtual lookbook. With your mobile phone, live this digital experience in three dimensions all around you to view the new Lacoste fall winter catalog in a different way.

You are locked in the middle of a snow globe. Between virtual reality and the mobile site, you can select your products and buy online by directly selecting the clothes you like on the mannequins that float around you in this unusual universe.

Thanks to your mobile, you are in the middle of this snow globe, all the interaction takes place around you.

Now you see things from another angle.


ROLE:

   Art Direction
   UX
   UI

AGENCY: