The lion has been the iconic symbol of Metro-Goldwyn-Mayer for over 100 years.

For the reopening of the Macau casino, a connected experience was designed for VIPs to travel from the airport to the casino's opening night, where they were awaited by the press. Spotlights were placed on the roofs of the limousines. As the VIPs approached the casino, the race accelerated, the VIPs were being hunted by a pack of lions. Once certain key stages of the journey have been passed where users can interact with the lions using their mobile phones, the chase turns into a procession of lions that escort the limousine so that the VIP feels protected and arrives at their destination surrounded by their pride of lions.

The guest becomes the leader of the pack!