NETFLIX

Triple Frontier is that place deep in the jungle where the borders of Paraguay, Brazil and Argentina meet, the setting of NETFLIX's new film.

For the launch, NETFLIX rolls out activations in exhibition halls and shopping centres to bring the film's iconic scenes to life for the public. Users generate content for their social networks through the digital activations on offer, and relive certain scenes in virtual reality with friends by solving puzzles together. The film's iconic truck is recreated as an immersive digital experience: climb aboard, slam the door, and video mapping turns the cabin into an interactive jungle chase. Every puzzle solved as a team unlocks an extra fragment of the plot, encouraging groups of friends to come back several times to discover the full story. This collective-progression mechanic turns a simple promotional activation into a genuine social rendezvous, sought after for its own sake. Word of mouth generated by groups of friends becomes the main driver of footfall for the device.

This device turns a film release into a participative, shareable experience, extending its visibility well beyond the cinema. Engine's running, let's go. An experience that extends the film well beyond the closing credits.