Triple frontier is this place in the middle of the hostile jungle where the three borders of Paraguay, Brazil and Argentina overlap.
For the launch of this film NETFLIX plans activations in various exhibition halls and shopping centers to make people experience the iconic scenes of the film. Users will generate content for their social media thanks to the proposed digital activations, they will even relive scenes from the film in Virtual Reality with their friends and have to solve puzzles together to pass the different stages of this adventure of which the film is the common thread. The iconic truck from the film has been recovered to become an iconic digital experience. Get into the truck, slam the door and everything around you comes to life thanks to projection mapping, an interactive chase in the jungle.
Engine, it's running and Action!