CORONA

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CORONA

PLAY TO WIN

Having become a major sponsor of the Rogers Cup, Corona wanted to let its Facebook members know. It would have been easy to share it on a few posts, but it was even more relevant to recreate this classic video game in the form of a virtual tennis tournament to entertain its fans.

The Rogers Cup crowd got quite a surprise when they visited the Corona Terrace. Indeed, visitors were invited to test their skills on a fun mobile site reminiscent of Pong. Like the players on the court, the many participants could feel the stress of a tie or the excitement of a match point. The top players at the Corona Cup had the chance to win a special pass to meet an ATP player and a VIP weekend at the Indian Wells tournament in California.

The mobile site is available on the Corona Québec Facebook page and on the Rogers Cup website.

ROLE

   Creative Direction
   Art Direction
   Illustration
   Motion
   Design
   UX
   UI