Having become a major sponsor of the Rogers Cup, Corona wanted to let its Facebook members know. It would have been easy to share it on a few posts, but it was even more relevant to recreate this classic video game in the form of a virtual tennis tournament to entertain its fans.
The Rogers Cup crowd got quite a surprise when they visited the Corona Terrace. Indeed, visitors were invited to test their skills on a fun mobile site reminiscent of Pong. Like the players on the court, the many participants could feel the stress of a tie or the excitement of a match point. The top players at the Corona Cup had the chance to win a special pass to meet an ATP player and a VIP weekend at the Indian Wells tournament in California.
The mobile site is available on the Corona Québec Facebook page and on the Rogers Cup website.