Sephora wants an activation to generate photo and video content for its customers who come to the store.

We have imagined fitting rooms that work like giant connected kaleidoscopes. Giant kaleidoscopes filled with sensors, cameras and light sources that can all interact together depending on the moment or the position of the user in the fitting room. Thanks to a QR code and a digital platform, the user can modify the atmosphere or style of the experience they want to obtain totally personalized and unique video and photo content. They will also be able to retrieve their SEPHORA experience content thanks to their QR code.

SEPHORA will reveal your different facets.