SEPHORA

Sephora wanted an in-store activation able to generate photo and video content for its customers.

We imagined fitting rooms working like giant connected kaleidoscopes, fitted with sensors, cameras and light sources reacting to the moment and the user's position. Thanks to a QR code and a dedicated digital platform, each customer personalises the mood and style of her experience to get unique photo and video content. She can then retrieve this content directly via her QR code, extending the in-store experience onto her own social networks. Every combination of lights and patterns generated is unique, guaranteeing each customer genuinely personal content rather than a simple filter applied afterwards. This uniqueness heightens the urge to share the result immediately, turning every customer into a spontaneous brand ambassador. The device fits directly into the in-store journey, never slowing down the shopping experience, while generating a constant stream of authentic brand content.

This device turns a classic fitting room into a generator of brand content, created by the customers themselves. Sephora reveals your many facets. A digital mirror that never stops surprising those who step in front of it, each visit delivering a different result from the last.