OMEGA

To celebrate the sixtieth anniversary of its Speedmaster collection, worn by Buzz Aldrin during the first steps on the Moon, Omega recreates the experience of liftoff.

A video shown across a hundred eighty degrees inside the spacecraft cabin, a series of special effects and immersive sound design recreate the sensation of liftoff for every guest. The evening is livestreamed on social media, each traveler in turn becoming a brand ambassador to their followers. The historic Speedmaster collection is unveiled at the precise moment of the moon landing, syncing brand storytelling with the product launch. Every guest receives a personalized astronaut badge, designed as a tangible souvenir of this immersive experience and as a strong signal of belonging to an exclusive circle. This dimension of exclusivity strengthens emotional attachment to the brand well after the evening ends, turning every guest into a willing keeper of that night's memory. An anniversary that celebrates the brand's history as much as the space adventure itself. The entire initiative is designed to be as spectacular to experience as it is to recount afterward, worthy of the heritage the brand seeks to celebrate.

An anniversary designed as a content-generating brand experience initiative, one guests and their communities will remember for a long time. A celebration that connects, in a single evening, the brand's history and its future.