OMEGA

To celebrate the sixtieth anniversary of its Speedmaster collection, worn by Buzz Aldrin during the first steps on the Moon, Omega recreates the launch experience.

A 180-degree video played inside the spacecraft cabin, a series of special effects and immersive sound design recreate the sensation of lift-off for every guest. The evening is broadcast live on social media, each traveller becoming, in turn, a brand ambassador to their own followers. The historic Speedmaster collection is unveiled at the exact moment of the moon landing, syncing brand storytelling with the product launch. Every guest receives a personalised astronaut badge, designed as a tangible souvenir of this immersive experience and as a strong signal of belonging to an exclusive circle. This dimension of exclusivity strengthens the emotional attachment to the brand well after the evening ends, turning each guest into a willing keeper of that night's memory. An anniversary that celebrates the brand's history as much as the space adventure itself. The entire device is designed to be as spectacular to live as it is to retell afterwards, worthy of the heritage the brand seeks to celebrate.

An anniversary conceived as a content-generating brand experience, one that guests and their communities will remember for a long time. A celebration that ties together, in a single evening, the brand's history and its future.