Launch of the new J12 CHANEL watch collection.

Propose a simple graphic universe that is based on two strong bases that are complete opposites. Black, white, man, woman...

By creating this very unique universe, we are giving a real identity to this launch of the J12 CHANEL collection. This strong graphic universe will be easily identifiable on the content generated on social media and at points of sale. Technology and interaction are now at the heart of the projects that CHANEL wants to develop. Here we create a main room that unveils the new collection, this room gives access to six other rooms in which visitors can interact with the integrated digital activations through movements or using their mobiles.

Opposites do not oppose each other, they attract each other.