CHANEL J12

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CHANEL J12

OPPOSITES ATTRACT

Launch of the new CHANEL J12 watch collection.

Offer a simple graphic universe built on two strong, completely opposite foundations. Black, white, man, woman...

By creating this very distinctive universe, we give this launch of the J12 CHANEL collection a true identity. This strong graphic universe will be easily identifiable in content generated on social networks and at points of sale. Technology and interaction are now at the heart of the projects CHANEL wants to develop. Here we create a main room that unveils the new collection; this room gives access to six other rooms in which visitors can interact with digital activations triggered by movement or by using their phones.

Opposites don't clash, they attract.

ROLE

•   Creative Direction
•   Art Direction
•   Illustration
•   Animation
•   Director
•   Design
•   Scenography
•   UX
•   UI