CCIFC

An animated film that showcases French know-how internationally, designed as an institutional communication tool in the service of export.

Commissioned by the French Chamber of Commerce and Industry in China, the film brings to life the full range of expertise that France exports around the world: travel, technology, gastronomy, automotive, transport, engineering. Each sector is translated into a unique, instantly identifiable visual language, condensed into a single film in the colours of France. This visual system becomes a brand communication tool, designed to carry a consistent identity across every territory where it is shown. Every sequence was designed to be understood without a single subtitle, guaranteeing instant comprehension regardless of the viewer's native language. This entirely visual approach turns a usually complex translation challenge into an asset for worldwide distribution. The editing rhythm and colour palette echo the colours of the French flag, grounding every image in an instantly recognisable identity.

Designed as a playful, educational tool, the film was rolled out across French embassies and consulates worldwide to carry French know-how to local audiences. Adapted and localised into eight languages, it was distributed to every French ambassador and consul, guaranteeing brand consistency on a global scale. The device turns an institutional support into a genuine tool for international outreach, in the service of France's image for export. Every embassy thus has the same reference material to hand, usable equally at a formal diplomatic meeting or a local trade fair.