we love cinema

After more than ten years of partnerships in cinema, BNP Paribas launches Welovecinema.fr, its platform entirely dedicated to the seventh art.

The platform brings together exclusive trailer previews, exclusive interviews, content from influential creators, web series and the calendar of festivals supported by BNP Paribas. Beyond communicating about the brand's investments in cinema, the platform informs, educates and makes people want to discover or rediscover great films, turning an institutional commitment into content the public consults voluntarily. Every rendezvous in the world of cinema finds its place there, strengthening the brand's cultural legitimacy. The editorial line is designed to be continuously refreshed, with a calendar of releases and festivals that gives visitors a reason to come back to the platform throughout the year. This regularity turns a brand site into a genuine cultural rendezvous, followed for its content as much as for its institutional origin. BNP Paribas thus gains legitimacy in a territory where it wasn't initially expected, by positioning itself on the side of content rather than institutional communication alone.

All the essential information for film lovers, gathered on a platform designed to last beyond a simple campaign. A movie theater open around the clock, wherever you are.