SEPHORA likes to involve its most loyal customers, find the best way to involve them in its digital content in store.

A beautiful decor and beautiful light are enough to highlight the model. The users of the TORONTO, MONTREAL and VANCOUVER stores have the mission of generating the future SEPHORA campaign thanks to this giant photo booth with a very unique graphic universe.

The video and photo content will be branded with the city where it was generated. Which city will be the coolest and most fashionable and will deserve to sign the future SEPHORA RAZZLE DAZZLE campaign.

The battle can begin.