SCHWEPPES

Uma Thurman, the brand's muse, embodies a campaign for Schweppes that's both sparkling and unexpected.

The product site is built around a vividly colourful new campaign signed by David LaChapelle. More glamorous, more sensual and more intriguing than ever, Uma Thurman draws the visitor into a game of glances followed with pleasure. Every drink in the range is staged with as many facets as the character embodying it, in a set inspired by One Thousand and One Nights. This visual diversity directly reflects the diversity of flavours the brand offers. Every photo spread becomes an invitation to explore a different flavour, in a colour universe unique to each product in the range. This strong, instantly recognisable visual signature lets the brand stand out on the particularly competitive soft-drinks shelf. The site extends this experience online, where every visual becomes an invitation to discover the flavour it represents, turning product browsing into genuine magazine-style page-turning.

A product platform conceived as a glamorous brand experience, where every drink tells its own story. Schweppes, a glamorous drink with a thousand and one flavours inspired by the land of the Maharajas. A visual universe that makes you want to look as much as to taste, the signature of a brand that refuses to choose between aesthetics and indulgence.