EDDI&SON

Design of the showcase website for Eddi&Son, a Fred&Farid group subsidiary dedicated to mobile devices.

Eddi&Son guides e-marketing advertisers towards m-marketing, designing unique interactive experiences built for mobile and tablet. Every device is built to strengthen the customer relationship through a "Touch First" approach, where touch interaction becomes the starting point for the entire design. The site conjures the image of Thomas Edison discovering the internet in 1900 to tell this philosophy with humour and impact. Every case study featured on the site is presented as a concrete demonstration of this approach, illustrating how a mobile device can turn a simple first contact into a memorable brand experience. This showcase becomes a textbook case in itself, proving through example the agency's mobile expertise to future clients. The offbeat tone and the richness of the interactions reinforce the studio's creative credibility, while setting it apart from the sector's usual institutional showcase sites.

This offbeat identity positions Eddi&Son as the mobile partner capable of reinventing the relationship between brands and their audiences. A bold positioning, as mobile as the usages it serves. Expertise the studio applies to its own showcase first, before offering it to its clients.