The Baume et Mercier brand has chosen Gentleman Chen Kun to represent it.

Chen Kun is considered in Asia as THE Modern Gentleman, he is an actor, singer, dancer, he works alongside many charities. Chen Kun is a reference in Asia for his elegance and his savoir vivre.

For the launch of his new collection of watches that he called "9" by Baume&Mercier Chen Kun organizes an event. "The Gentleman Moment". This evening follows the "9" precepts established by Chen Kun to define what a Modern Gentleman is. An immersive 360-degree film taken from the notebooks of Chen Kun's "9" travels. Cities around the world known for their savoir vivre will be revisited by the artist through animations taken from his sketches recounting moments in Chen Kun's life.

The city most in line with the "9" precepts of the Modern Gentleman will be revealed at the same time as the new Baume&Mercier collection.